Hey there,
we are New Century

A family-founded graphic design agency specialising in small business branding, website design, logo design and packaging.

In a busy world
we make brands shine.

Building brands since 1994 with creative expertise. We are a family-founded graphic design agency specialising in small business branding, website design, logo design and packaging design.

Small, but mighty.

Hey there, I’m George Atherton, and I run New Century Design. I spend my days designing and developing brands. I understand how much time and energy goes into running a business, so I’m here to help by creating the brand you’ve always dreamed of.

New Century Design was founded by my father, Jim, in 1994. He started working predominantly in print, which was his bread and butter for many years. In 2018, after ten years of working for design studios and artists in London, I moved back home to Somerset to take on the family business. 

Today as a graphic design agency we focus on branding, graphic design, illustration, website design, and packaging. As a one-man army, we a offer tailored and personal services to our clients, collaborating with a group of freelance designers and copywriters. Through a refined design approach, we produce meaningful design and brand communications.

What our clients say

George is a delight to work with and his support, creative and artistic brilliance, and clever interpretation of a clients brief has been second to none. I will consider myself very fortunate to be able to work with New Century Design again in any other business venture that I pursue.

Toby Thomas, RocketGro

It has been a pleasure to work with New Century Design on projects across our website, social media and packaging to tell our brand story and communicate with our customers about the benefits of organic food for their health and the environment. No task is too big or too small for this responsive team who instantly understand what we are trying to achieve.

Jemima Marks, Coombe Farm Organic

Our Work

OUR APPROACH

Simple, but meaningful design.

We live in a busy, cluttered, and complicated world, and we believe in not adding to the unnecessary chaos. Our approach is to keep things simple, cut through the noise, eliminate faff and focus on creating meaningful small business brands and websites.

As a small graphic design agency, we avoid overly complicated processes and high rates that you might find with bigger agencies. We believe in providing a tailored and personal approach when it comes to working with clients. We steer clear of headache-inducing industry jargon and prefer straightforward conversations, ideally in person. We prioritise listening over talking to ensure we fully understand your needs.

Our design work reflects our straightforward, no-nonsense approach: simple, but packs a punch and delivers.

What We Do

GRAPHIC DESIGN AGENCY SERVICES

Brand Identity Design

Website Design

Visual Identity Design

Illustration

Graphic Design

Print Design

Videography

Photography

Animation

Copywriting

Logo Design

Print Design

Some of our happy clients
Brand identity and packaging design for a pioneering compost producer based in Somerset.
Bringing a fresh splash of creativity to the canned cocktail industry.
Packaging design, website and branding for a Somerset Cider Maker
Brand identity for an interiors and homeware store
Think we'd be a great fit? Then let's talk.

Let us know more. We’d love to have a
chat to see how we could help.

Illustration of pens and clouds.