Small studio. Big ambitions. Since 1994.

A family-founded studio built on 30 years of design. From brand identity to packaging, we create work that moves businesses forward.

Small, but mighty.

Hey there, I’m George. ‍I work with ambitious businesses to create distinctive brand identities and websites that help them stand out and grow with confidence.

My dad, Jim, started New Century Design in 1994, back when print was the heart of the business. From brochures and catalogues to the finer details of a finished print job, that's where it all began. In 2018, I came back to Somerset after a decade working with studios and artists in London to take on the family business and bring it into a new chapter.

Today, New Century Design is a small studio by choice. Clients work directly with me, from the first conversation to the final details. No jargon. No unnecessary layers. Just honest conversations and thoughtful design that makes a difference to your business.

Our Culture

01

Simplicity over noise

We keep things simple and cut the faff. Clarity beats complexity, every time.

02

Personal, not corporate

No layers, no jargon. You work directly with the person designing your brand.

03

Craft with purpose

Every project — from a logo to a full rebrand — is built to mean something, not just look nice.

Who We Work With

Our Kind of People

Small and independent businesses across the UK and Europe. Ambitious brands who want to stand out, not blend in. Businesses that care about getting it right, not just getting it done. Starting from scratch or ready for a rebrand, we're looking for a partner, not a client.

How We Work

[01]
Strategy
We start with a discovery session to really get under the skin of your business, your goals, your audience and what makes you different. From there, we build a clear brand strategy and moodboards that capture your look, feel and personality, so we're aligned before any design work begins.
[02]
Design
Grounded in that strategy, we go through a thorough design process, developing your visual identity, packaging or website until it's exactly right.
[03]
Change
We launch your brand into the world, partnering with trusted experts in photography, videography, copywriting, print and production to make sure it lands exactly as it should.
We manage the full production process, from print to digital, working with trusted producers and manufacturers to bring your brand into the world, ready to make an impact.

Testimonials

Take their word for it

Talk is cheap.
Here's the proof

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RocketGro is stocked in 600 garden centres and retail outlets, and counting. From launch in 2021 to a brand partnership with River Cottage, the success of RocketGro was built on packaging that stood out and got taken seriously.

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The Comedy Influence saw an 80% boost in website enquiries and brand awareness after their 2023 rebrand and new website. Turns out a sharper look and a more polished site does wonders.

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Rawlins Cider went from making cider in a garage in 2021 to a 10x growth and a warehouse of their own, now stocked in restaurants and farm shops across the Southwest. New packaging and a new label took them to the next level.

We've worked brands big and small, far and wide.

The Design Chapter

Brand Identity & Website Design

The Actors

Brand identity design for Boeme, a boutique hotel chain in Malta and Bangkok, creating an elegant and contemporary identity that reflects understated luxury and a timeless sense of place.

Boeme

Brand identity and packaging design for a pioneering compost producer based in Somerset.

RocketGro

A fresh brand identity and website for a much-loved Hackney dog-grooming salon, capturing its friendly neighbourhood spirit with a clean, modern look. Project coming soon.

Hackney Barkers

A new brand identity for a waterproof construction board manufacturer.

Sealwise

Graphic design and illustration for Wyke Farms, a renowned cheesemaker in Bruton, Somerset, creating a vibrant and nostalgic van vinyl wrap that celebrates the brand’s heritage, iconic countryside roots, and family farming story.

Wyke Farms

Little Green Rooms

Got a brand worth fighting for?

Start a Project