Small studio. Big ambitions. Since 1994.

Hey there, I’m George. I work with ambitious businesses to create distinctive brand identities and websites that help them stand out and grow with confidence.
My dad, Jim, started New Century Design in 1994, back when print was the heart of the business. From brochures and catalogues to the finer details of a finished print job, that's where it all began. In 2018, I came back to Somerset after a decade working with studios and artists in London to take on the family business and bring it into a new chapter.
Today, New Century Design is a small studio by choice. Clients work directly with me, from the first conversation to the final details. No jargon. No unnecessary layers. Just honest conversations and thoughtful design that makes a difference to your business.

Simplicity over noise
We keep things simple and cut the faff. Clarity beats complexity, every time.
Personal, not corporate
No layers, no jargon. You work directly with the person designing your brand.
Craft with purpose
Every project — from a logo to a full rebrand — is built to mean something, not just look nice.
Small and independent businesses across the UK and Europe. Ambitious brands who want to stand out, not blend in. Businesses that care about getting it right, not just getting it done. Starting from scratch or ready for a rebrand, we're looking for a partner, not a client.


Take their word for it
RocketGro is stocked in 600 garden centres and retail outlets, and counting. From launch in 2021 to a brand partnership with River Cottage, the success of RocketGro was built on packaging that stood out and got taken seriously.
The Comedy Influence saw an 80% boost in website enquiries and brand awareness after their 2023 rebrand and new website. Turns out a sharper look and a more polished site does wonders.
Rawlins Cider went from making cider in a garage in 2021 to a 10x growth and a warehouse of their own, now stocked in restaurants and farm shops across the Southwest. New packaging and a new label took them to the next level.