Hey there, I’m George Atherton, and I run New Century Design. I spend my days designing and developing brands. I understand how much time and energy goes into running a business, so I’m here to help by creating the brand you’ve always dreamed of.
New Century Design was founded by my father, Jim, in 1994. He started working predominantly in print, which was his bread and butter for many years. In 2018, after ten years of working for design studios and artists in London, I moved back home to Somerset to take on the family business.
Today as a graphic design agency we focus on branding, graphic design, illustration, website design, and packaging. As a one-man army, we offer a tailored and personal services to our clients, collaborating with a group of freelance designers and copywriters. Through a refined design approach, we produce meaningful design and brand communications.
We live in a busy, cluttered, and complicated world, and we believe in not adding to the unnecessary chaos. Our approach is to keep things simple, cut through the noise, eliminate faff and focus on creating meaningful small business brands and websites.
As a small graphic design agency, we avoid overly complicated processes and high rates that you might find with bigger agencies. We believe in providing a tailored and personal approach when it comes to working with clients. We steer clear of headache-inducing industry jargon and prefer straightforward conversations, ideally in person. We prioritise listening over talking to ensure we fully understand your needs.
Our design work reflects our straightforward, no-nonsense approach: simple, but packs a punch and delivers.
At New Century Design, we believe that every great brand starts with a solid foundation. Our branding and website design services are built around a collaborative and transparent process that ensures your vision is brought to life in a way that aligns with your business goals. From the initial discovery phase to launching a cohesive brand identity, we guide you through each step.
#01
Whether your looking to build a new website, launch a new brand or create a new package, before any project we take time to learn about your brand and creative goals for the project.
#02
Moodboards are great way to developing a creative style and feel of a brand. We create moodboards that capture the look, feel, and personality of your brand or project, helping us align on the direction for the design phase.
#03
We use the developed moodboards as a starting point to develop your brand, website, cook book or whatever creative project you have in mind. As designers we always favour simple meaningful design. Throughout the design process, we typically allow four revisions, to make sure that you're happy with the end result.
#04
We work with skilled print producers and manufacturers to bring your creative projects to life, from vehicle wraps to printed business cards. Whether you need high-quality brochures, signage, or unique promotional materials, we ensure that every piece reflects your brand’s identity with precision and style
Let's work together.
Let's work together.
Let's work together.
Let's work together.
Let's work together.
Let's work together.
Let us know more. We’d love to have a
chat to see how we could help.