Hey there,
we are New Century

A brand-led graphic design studio working seamlessly across graphic design, brand identity and website design.

In a busy world
we make brands shine.

Est. 1994

We are a family-run graphic design studio and have over 25 years of collective experience and knowledge in the design and print industry.

Graphic design &
brand identity studio

Through design and visual communication we help brands trade with confidence, challenge the norm and shape the future. We work with a broad spectrum of clients; from start-ups to established brands, and anything in between.

Design Services

Brand Identity

Never just a logo. We create bold and beautiful brand identities to help businesses stand out in any sector.

Packaging Design

From beer labels to compost bags, we design packaging that will help your products stand out on any shelf.


Through illustration we can help you communicate your brand messages in a vibrant and meaningful way.

Web Design & Build

Never settle for the bog standard template option. We create bespoke websites that are unique to your brand.

Print & Editorial Design

From journals and annual reports to the humble postcard and leaflet, we can help bring your ideas to life and promote your business.

Signage & Exhibition Design

Want to stand out at a trade exhibtion, hosting a festival or even opening a shop? We can help with exhibtion design, way finding, POS displays and signage.

Small, but mighty.

Hey there, I’m George Atherton, and I run New Century Design. I spend my days designing and developing brands. I understand how much time and energy goes into running a business, so I’m here to help by creating the brand you’ve always dreamed of.

New Century Design was founded by my father, Jim, in 1992. He started working predominantly in print, which was his bread and butter for many years. In 2018, after ten years of working for design studios and artists in London, I moved back home to Somerset to take on the family business. 

Today, New Century focuses on branding, graphic design, illustration, website design, and packaging. As a one-man army, I offer tailored and personal services to our clients, collaborating with a group of freelance designers and copywriters. Through a refined design approach, we produce meaningful design and brand communications.

What our clients say

George is a delight to work with and his support, creative and artistic brilliance, and clever interpretation of a clients brief has been second to none. I will consider myself very fortunate to be able to work with New Century Design again in any other business venture that I pursue.

Toby Thomas, RocketGro

It has been a pleasure to work with New Century Design on projects across our website, social media and packaging to tell our brand story and communicate with our customers about the benefits of organic food for their health and the environment. No task is too big or too small for this responsive team who instantly understand what we are trying to achieve.

Jemima Marks, Coombe Farm Organic

Our Work


Simple, but meaningful design.

We live in a busy, cluttered, and complicated world, and we believe in not adding to the unnecessary chaos. Our approach is to keep things simple, cut through the noise, eliminate faff and focus on creating exceptional design work.

We steer clear of headache-inducing industry jargon and prefer straightforward conversations, ideally in person. We prioritise listening over talking to ensure we fully understand your needs.

As a small design studio, we avoid overly complicated processes and prohibitively high fees that you might find with big agencies. Our design work reflects our straightforward, no-nonsense approach: simple, but packs a punch and delivers.

What We Do


Website Design

Visual Identity Design


Graphic Design

Print Design





Logo Design

Print Design

Think we'd be a great fit? Then let's talk.

Let us know more. We’d love to have a
chat to see how we could help.

Illustration of pens and clouds.