Beaux, situated in the county town of Somerset, seamlessly combines a salon, yoga studio, and a wellbeing sanctuary in a contemporary setting. Collaborating with Beaux's director, Lauren, we crafted a brand identity that exudes a youthful, fresh, and modern appeal, aiding the establishment in expanding its reach to a broader audience.
The brand identity achieves its vibrancy through the thoughtful application of bold and uncomplicated typography, geometric graphics, and a refined color palette. These elements collectively contribute to a contemporary and inviting atmosphere, reflecting the essence of Beaux's mission and vision.
Complementing this visual identity, we developed a series of graphics and brand messages aimed at conveying key brand values and promoting positive affirmations related to health and wellbeing.
