Beaux. Brand identity for beauty salon and yoga studio based in Taunton.
Beaux, situated in the county town of Somerset, seamlessly combines a salon, yoga studio, and a wellbeing sanctuary in a contemporary setting. Collaborating with Beaux's director, Lauren, we crafted a brand identity that exudes a youthful, fresh, and modern appeal, aiding the establishment in expanding its reach to a broader audience.
The brand identity achieves its vibrancy through the thoughtful application of bold and uncomplicated typography, geometric graphics, and a refined color palette. These elements collectively contribute to a contemporary and inviting atmosphere, reflecting the essence of Beaux's mission and vision.
Design Services Graphic Design Illustration Art Direction Brand Identity
SectorHealth and Beauty Retail
Complementing this visual identity, we developed a series of graphics and brand messages aimed at conveying key brand values and promoting positive affirmations related to health and wellbeing.