Founded in 1864, Gadsby has become a prominent supplier of hamper baskets, gift packaging, and retail displays in the UK. Collaborating with the Gadsby marketing team, we created a set of illustrations to convey Gadsby's core brand values, as well as share their story and heritage as a family-owned business in Somerset.
The illustrations sport a charming and simple style, using shades of blue and navy drawn from the company's brand guidelines. This choice of colours adds a touch of sophistication and coherence to the visual representation of Gadsby's identity.
The heart of Gadsby's story lies in its evolution as a family-owned business, and the illustrations aim to reflect that narrative. With a relaxed yet captivating approach, the artwork not only showcases the brand's character but also emphasises its deep-rooted connection to Somerset.