Client

Portsmouth Cathedral

Services

Brand Story

Portsmouth Cathedral is a place of worship, culture and community, bringing together people from diverse faiths and backgrounds. Looking to the future, the cathedral embraces inclusivity, sustainability, technology and community engagement while creating space for spiritual growth and connection.

The Brief

Reposition the cathedral as a modern, dynamic and inclusive cultural institution, creating a stronger sense of unity, belonging and engagement while bridging the traditional and contemporary.

What We Did

We developed a brand identity that brings together the cathedral’s heritage with a more contemporary, open and inclusive outlook. The identity supports its evolving role as a place for worship, culture and community, creating a visual language that feels relevant to a diverse audience while retaining a strong connection to its history and sense of place.

Logo Design

At the heart of the identity is a logo that draws inspiration from the cathedral's architectural elements such as arches and vaulted ceilings. These lines converge and interlace, forming a tree-like structure that symbolises the connections within the diverse cathedral community. These overlapped branches extend beyond the physical confines, reaching out to embrace inclusivity, unity, and cultural exchange. Each branch represents a unique perspective, and together, they create a modern tapestry that embodies the cathedral's commitment to fostering positive and uplifting experiences.

Graphic System

Our brief was to reposition the cathedral into a modern, dynamic, and inclusive cultural institution, serving as a beacon of unity, spirituality, and cultural exchange in the community. To help communicate this sense of openness we created a set of bold and eye catching posters.

Marketing material rollout

With the brand foundation securely established, our focus shifted towards developing an array of marketing and promotional materials. This encompassed the design and production of essential items such as brochures, posters, administrative documents and stationery.