Choc et al, a charming family-owned chocolate shop nestled in the picturesque market town of Frome, sought the expertise of New Century Design to craft a distinctive identity. Our goal was to evoke the warm and indulgent emotions synonymous with chocolate, while maintaining an air of effortless chic and contemporary appeal. This carefully curated brand identity seamlessly extended across various touchpoints, including the website, signage, staff uniforms, gift bags, and a captivating large-scale vinyl wall graphic within the physical store.

Choc et al's new brand identity not only resonates with the rich tradition of chocolate making but also aligns seamlessly with the contemporary tastes of its clientele. Our collaboration has not just elevated the visual appeal of the brand but has also reinforced its position as a go-to destination for chocolate aficionados in Frome.