How we build a
meaningful brand.

In a world filled with chaos and distractions, we help organisations to streamline complex ideas into compelling narratives and visual identities. Our goal is to help them stand out amidst the noise and make a lasting impact. We work with you to uniquely articulate what makes you different, then bring it to life with creative thinking, design and craft. Over time, we've perfected a foolproof process that enables brands to connect and stand out from the crowd. Let us guide you through our proven method.


Brand Discovery

Before we put pen to paper, let's uncover what makes your brand tick. We'll chat about your identity, values, personality, target audience, and what makes you stand out from the crowd. It's all about figuring out how to really connect with your audience. During our brand discovery process, we will engage with key stakeholders to learn all about your brand's backstory, mission, and goals. This helps us get crystal clear on what you want to say, and how you want to look.

Branding moodboard



Designing without a clear direction can lead to inconsistencies and dilution of brand identity. That's where moodboards come in! They play a crucial role in building a brand by visually communicating its essence, personality, and desired aesthetic. This process allows stakeholders to align on the brand's visual language at an early stage and ensures consistency throughout the project.

Logo design example


Logo Design

Logo design plays a pivotal role in shaping a brand's identity, serving as the visual embodiment of its essence and values. By distilling concepts into a simple yet memorable symbol, a well-crafted logo instantly communicates the brand's personality, mission, and unique attributes. Think of iconic symbols throughout history; the Peace sign or I love NYC - they both acts as a visual anchor that fosters recognition and emotional connections with audiences. Through carefully chosen colours, typography, and imagery, a logo sets the tone for the entire brand experience, creating a cohesive visual language that resonates across all touchpoints. A logo is not just a graphic element; it is a powerful tool that helps build a meaningful brand identity, leaving a lasting impression on your audience.


Graphic Styling and Assets

At New Century Design we believe that graphic styling is the heart and soul of brand expression. It's where your brand truly comes to life, with every colour, font, and graphic element carefully chosen to reflect your unique identity. Our team specialises in creating captivating visuals that not only catch the eye but also tell your brand's story with authenticity and impact. From logo design to brand assets and beyond, we understand the power of visual storytelling in building meaningful connections with your audience. Let us help you create a memorable brand presence that stands out in today's competitive market.

Graphic styling moodboard


Brand Guidelines

Brand guidelines are the cornerstone of a cohesive brand identity. They serve as a roadmap for maintaining consistency and clarity across all brand communications. By defining how brand assets like logos, colors, typography, and imagery should be used, guidelines ensure that every touchpoint reflects the brand's personality and values. Whether it's a social media post, a brochure, or a website design, adhering to these guidelines builds trust with consumers and reinforces brand recognition.

Example of a shop graphic
Example of a brochure design
Example of a tote bag design
Example of large scale signage.
Brand Roll Out

This is when we launch your brand-spanking new identity into the world. With our expert team at your side, the brand-roll-out process is a breeze. We work with our print partners to help create marketing material, business cards, stationery, signage, anda whole bunchmore.

Brand Identity Services
Visual Identity
Logo Design
Graphic Design
Brand Voice
Brand Colours
Motion Design
Brand Guidelines
Print Design
Point of Sale Display
Vehicle Wrap
Exhibition Design
Think we'd be a great fit? Then let's talk.

Let us know more. We’d love to have a
chat to see how we could help.

Illustration of pens and clouds.