Freshways

Website design, brochure, packaging and label design, re-brand, social media, photography and video for this large independent processing dairy.

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About the Project

 

As a small family business, established in 1990, Freshways has grown to become Britain's largest independent processing dairy. Family values are at the core of the business model with three generations of the Nijjar family actively involved on a daily basis, with this in mind it was key to create a brand identity that emulated this.

 

New Century's involvement began in 2005 with the production of a corporate folder. This was followed by a new website and numerous packaging and label projects. Branding is a key element of the marketing package presented by our team with a brand realignment in 2015. This retained the essential characteristics of the well used original logo but remodelled with a sharp, contemporary freshness.

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Family values are at the core of the business model with three generations of the Nijjar family actively involved on a daily basis, with this in mind it was key to create a brand identity that emulated this.

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© New Century Design 1994. Graphic Design, Creative Marketing and Website Design | Somerset • London

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